Food Product Demand Mapping
Researcher(s)
Principal investigator: David Plazak
Co-principal investigator: Randy Boeckenstedt, 515-294-7164, rboecken@iastate.edu (project list)
Project status
In progress
Start date: 01/16/07
End date: 01/31/08
Sponsor(s)/partner(s)
Sponsor(s):Iowa Department of Natural Resources
Leopold Center for Sustainable Agriculture
About the research
Research objective: Refine the beta version of the Iowa Produce Market Potential Calculator and develop it into a web-based tool from recommendations received from an advisory committee assembled in cooperation with the Leopold Center for Sustainable Agriculture. Develop a second market sizing (i.e., demand only) calculator for the range of food products listed by USDA/ERS, which includes meats, dairy, and other products.