CTRE  en route
Summer 2005

CTRE en route is published twice a year to inform readers about CTRE's projects and programs.

 

Address: CTRE, 2901 S. Loop Drive, Suite 3100, Ames, IA 50010

Phone: 515-294-8103
FAX: 515-294-0467

Website: www.ctre.iastate.edu/

CTRE Communications:
Marcia Brink
CTRE en route editor:
Michele Regenold

CTRE is an Iowa State University center.

Iowa State University: Becoming the best

CTRE's new visual identity

The Center for Transportation Research and Education (CTRE) has developed a new look and a new logo. With the diversity and growth of CTRE programs, we needed an identity that helped explain the relationship of CTRE to its various programs.

old CTRE logo--the blue ball

CTRE's old logo clashed with program logos rather than unifying them.

The new text-based logo (see left) is also more flexible. The "C" changes color to match the primary color of our individual program logos.

When CTRE adopted its previous logo in 1995 (see right), the center consisted of two programs: the Iowa Local Technical Assistance Program and the Midwest Transportation Center (the University Transportation Center for Iowa, Kansas, Missouri, and Nebraska from 1988 to 1996).

Since 1995, several more programs have sprouted or been transplanted beneath the CTRE umbrella:

CTRE's new logo also coordinates better with the Iowa State University logo and identity system. The redesign of the CTRE en route and CTRE websites in particular reflect the Iowa State look.