MTC Asset Newsletter Fall 2007
Go! Magazine Speeds Ahead
January-February "Winter Work"
March-April "Shipping"
May-June "Design/Engineering"
Through the support of the MTC and other sponsors, the Center for Transportation Research and Education published the first three issues of Go! magazine last spring. Go! is a free, online magazine introducing young adults to careers in transportation.
Three pilot issues
About 2,500-3,000 people visited Go!'s website each month from January through May 2007 when the first three issues were published. The number of visits has increased steadily since the site launched in January 2007, and about 5,500 people have bookmarked the site.
The magazine is free, but Go! encourages visitors to become subscribers. Subscribers receive an email announcing each new issue of Go! and they're eligible to win a Go! t-shirt in the "Mystery Photo" contest in each issue. They can also comment on articles. The number of subscribers is also growing steadily. Between January and May 2007, nearly 300 people had subscribed; about 100 of them are under 21.
What's new in year two?
The MTC is supporting a half-time graduate student editorial assistant for Go!. Rebekah Bovenmyer is a former editor at CTRE and is now pursuing a graduate degree in creative writing. She wrote articles for Go!'s first three issues.
Go! will be published six times over the 2007-2008 school year on a six-week cycle. The themes are
- safety
- freight
- future transportation
- transportation security
- transportation heroes
- intelligent transportation systems
Sponsorships
CTRE is seeking additional sponsors and has developed a multi-tiered sponsorship program with sponsorships starting at $500. The magazine needs two to three years of support to thoroughly evaluate its impact on young people's career plans and the transportation workforce.
For more information
For more information, check out Go! at www.go-explore-trans.org. For sponsorship information, see www.go-explore-trans.org/sponsors.cfm. See article submission guidelines at www.go-explore-trans.org/about.cfm#guidelines. You can also email the editor at editor@go-explore-trans.com.
