CTRE's new visual identity
The Center for Transportation Research and Education (CTRE) has developed a new look and a new logo. With the diversity and growth of CTRE programs, we needed an identity that helped explain the relationship of CTRE to its various programs.
CTRE's old logo clashed with program logos rather than unifying them.
The new text-based logo (see left) is also more flexible. The "C" changes color to match the primary color of our individual program logos.
When CTRE adopted its previous logo in 1995 (see right), the center consisted of two programs: the Iowa Local Technical Assistance Program and the Midwest Transportation Center (the University Transportation Center for Iowa, Kansas, Missouri, and Nebraska from 1988 to 1996).
Since 1995, several more programs have sprouted or been transplanted beneath the CTRE umbrella:
- The Iowa Pavement Management Program (IPMP) provides Iowa agencies with automated distress data collection services, IPMP database software and support, and training workshops. This program is being folded into a broader asset management program called Roadway Infrastructure Management Systems. Program Manager: Omar Smadi, 515-294-7110, smadi@iastate.edu
- The Center for Portland Cement Concrete Pavement Technology (PCC Center) is vigorously supported by Iowa's PCC paving industry, which recognizes the critical need for longer lasting, better performing pavements. Center Manager: Tom Cackler, 515-294-3230, tcackler@iastate.edu
- The Bridge Engineering Center research addresses the improvement and maintenance of bridge infrastructure, particularly with non-destructive testing. Center Manager: Terry Wipf, 515-294-9501, tjwipf@iastate.edu
- The Partnership for Geotechnical Advancement, begun in 2002, is a partnership between Iowa's grading industry, the Iowa Department of Transportation, and CTRE. Program Manager: Tom Cackler, 515-294-3230, tcackler@iastate.edu
- The Construction Management & Technology (CM&T) program researches innovative construction technologies and processes for the transportation industry. Program Manager: Ed Jaselskis, 515-294-0250, ejaselsk@iastate.edu
- The Iowa Traffic Safety Data Service (ITSDS) serves transportation professionals in Iowa who need quick access to recent crash facts and who want to present that information in meaningful, graphical formats to councils, supervisors, or the public. Program Manager: Reg Souleyrette, 515-294-5453, reg@iastate.edu
- The Iowa Statewide Urban Designs and Specifications manuals for public improvements are being developed by CTRE. The manuals include design and construction details that are unique to specific jurisdictions across the state. Program Manager: Larry Stevens, 515-294-0419, lstevens@iastate.edu
- The Midwest Transportation Consortium (MTC) is building a community of expertise around an important emerging issue—transportation asset management—in its role as the U.S. DOT's University Transportation Center Program (from 1999 to the present) for Iowa, Missouri, Kansas, and Nebraska . Program Manager: Tom Maze, 515-294-9459, tmaze@iastate.edu
CTRE's new logo also coordinates better with the Iowa State University logo and identity system. The redesign of the CTRE en route and CTRE websites in particular reflect the Iowa State look.